Do you know anything about sound, lighting, props, and backdrops?
If the answer to those questions is no, then you may want to do some research in these areas. These items are critical to a successful show You want to able to create an unforgettable show for you audience, and you do not want to leave those details totally in the hands of the artists as one artist's lights, sound, and/or props might interfere with another artist's lights, sound, and/or props and you will need to able to resolve these issues with minimal stress to each artist's camp. Do you have a successful relationship with a printer for postcards, posters, banners, and other promotional items? If not, you may want to establish one since these printed items are necessary for the successful promotion of the event.
One: Make yourself known to the media.
It is just as important for a promoter to make himself.herself known to the media as it is for a publicist or manager, and for the same reasons. In order to ensure that your press releases are taken seriously when sent to the media (Print, Radio, and Television), you must first get to know the people who will be receiving the information and let them get to know you. you must establish yourself as a legit promoter representing a legit company promoting a legit event, Write a letter of introduction about yourself, the company you represent, and the types of events you promote. Let the company know that you will be sending in press releases, and/or show reviews periodically, and that you would appreciate their time in reviewing and responding to your requests.
Two: Make yourself known to Venue Owners.
In order for you to be able to coordinate and promote and event, you need to establish a relationship with the owners of the venues where you wish to have the event. You need to establish yourself as a legitimate promoter, and demonstrate your past success as a promoter. If you haven't promoted an event in the past, then you need to provide some type of evidence of your reliability and your ability to make the event a success, Remember for the venue owner(s) this should be a money making event, and you have to be able to demonstrate that you can indeed make the venue money. You also must demonstrate that you have the ability to line up professional acts You should have a professionally put together Promotion Kit that includes a professionally written bio on yourself, a professional headshot (this is not only for artists), any press clippings from other events and letters of reference from other venue owners, record labels, and artist management companies. Contact the venue owner(s), and set up a meeting with them to introduce yourself and preset your Promotion Kit.
Three: Make yourself known to record Labels, and Artist Management Companies.
In order to coordinate and promote an event, you must have creditable artists for the event. You must establish yourself as a creditable promoter with those responsible for the careers of the artist(s) you wish to promote on your ticket. It works the same with these companies as with the venue owners, you have to prove to them that you have the ability to generate revenue for their artist(s). Again, you want to contact the owner(s) and presidents of these companies to set up a meeting to introduce yourself to them, and get their agreement to allow their artist(s) to appear on your ticket.
If you've got work to do, Get To It!
